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10 Principles of Startup Success You Can Learn From Sir Paul McCartney

Sir Paul McCartney at the Tobin Center for the Performing Arts — San Antonio, Texas — October 1, 2014 — all photography by me. There’s a lot your startup can learn from Sir Paul McCartney… Here’s some basic principles that I believe have long applied way before we had the personal computer, the smart phone, the tablet, the Internet — and certainly the social web as we know it today. Allow for the realities that your founding team may not last. The Beatles as knew them — John, Paul, George and Ringo, were together from 1960 to 1970. They lasted ten years. While their music and cultural influences touched millions (if not billions) of us around the world over the last forty years, one can never rest on their laurels. You have to keep shipping and expanding your body of work. 2. Listen to, and engage with your fans. Long before the Internet and social networks, and way back when Sir Paul, was just plain old Paul and a member of The Beatles, the founding team had what I would consider to be the world’s first community manager: Freda Kelly. There’s a documentary, Good Ol’ Freda, which I recommend getting your whole team together for an evening and watching it on Netflix. There’s a lot you can learn from Freda. She really was the original community manager. She even gave out her home address, since The Beatles did not have an official “home” for their fan club, and email did not exist. 3. Technology and innovation is great, but don’t stop using the basic tools that got you there. Paul can buy any instrument in the world, or have...