Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

What startups can learn from Freda Kelly, the Beatles’ fan club manager about community building and engagement.

Way before the Internet and the Social Web as we know it today, Freda Kelly was helping to build a special community for a very loyal and dedicated group of fans for a new musical group called The Beatles. Using common sense and lots of hard work, Freda spent eleven years with the group. From the time they returned to Liverpool from Hamburg and went on to worldwide success and fame, and through their break up, there’s a lot you can learn from here in the video above. If you’re a startup and you are looking to start building your community and fan club, listen and learn from Freda. There’s some real pearls of wisdom in the video...

Small Teams. Big Impact. It’s what Startup Nation, Israel is all about….

Everyday, people ask me what I am seeing in Israel. Who are the cool startups? Where is the innovation? Who’s under the radar that we should be paying attention to. Every day, I am really lucky to meet great startups and entrepreneurs. And every time someone asks me about what’s hot or cool I have the same answer over and over. What is really happening are the small teams that may not not become huge, massive, scalable and create gazillions in wealth. Sure there will always be success stories, but much depends on your definition of “success.” Want to know what’s really cool, hot, neato, awesome, etc.? Pay attention to what Elisha Kuchar and Moshe Porat are doing at MESH — Modiin Entrepreneurs’ Startup Hub. Mosey slightly out of Jerusalem and really, really pay attention to whatRachel Moore and Amy Gottlieb Shuter are doing at Gush Etzion. Slightly to the north of Herzliya, and based at what I could call a paradise ranch house that is the closest thing to The Garden Eden, Enon Landenbergand his compadres are “venture building” small factories with big ideas. Be sure to follow Enon, along with Natalie Edwards. And while you are at it, watch what Clifton Flack is doing at SUBS. At the other end of the value chain we now have Techstars (follow Liron Rose) and 500 Startups (follow Adam Benayoun). Oh.. over in Jerusalem,MassChallenge Israel (follow Israel Ganot) are now here. I say, pay attention to both sides of the spectrum. And pay attention to what Gil Abrams (follow and listen to him big time) in what he calls “The Periphery,” and...

5 Simple And Easy Ways to Succeed in Your Startup PR / Communications Plans for 2015

This is a brand new presentation. I gave it today at Mobile Monday in Nazareth, Israel. As you being to prepare for your communications plans for 2015, I hope that what I have provided –  a simple, roadmap with five steps will help you in your success in 2015. Don’t leave this up to the person who handles marketing / PR.  Make it a team effort. Above The Code – Successful Startup Communications Strategies for 2015 from Alan...

How To Hack Your Startup’s Public Relations Strategy

Over the last three years, I have had to opportunity to speak and mentor startups at major accelerators in the U.S., Israel, Palestine, Mexico, Chile and Argentina. In doing so, I began to see a pattern evolve where the idea of doing what is typically thought of as “PR” tended to be something that may or may not be addressed until few weeks before launch, if ever. I am of the belief that PR should be part of your development and marketing strategy. Don’t confuse PR with your message, gaining traction, growth hacking, crushing it, killing it, being awesome and every other term du jur that litters the startup landscape. It’s about an approach I call “Above The Code” which helps you enter a zone that’s away from everything that is coded, measured, and quantified. It’s about listening, being human, and getting in tune where you believe your story could and should be told. Early on, PR is not about getting coverage. It’s about finding your voice, understanding what the world at-large is writing about and trends being covered, and where your startup could belong in the conversation. When To Start. Approximately six months before you are ready to launch your startup’s first product, service or platform, Public Relations should be part of your strategic planning and branding. The idea here is not to seek out media coverage. You’re too early in the cycle for it and even if you were to gain coverage, you may not have anything to really offer your customers and partners to be. Ready. Set. Go! There are five key steps you can take...