Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

December 11 / TechLoft – Tel Aviv: Above The Code: Story Telling & Branded Content Strategies for 2013

As 2013 approaches, I ‘m really going to start focusing more with clients clients on their Story Telling and Branded Content Strategies.  (Note:  yes, I still do PR.)   I’ll sharing my insights and what I believe is coming and would be could atTechLoft Tel Aviv onTuesday, December 11 at 7:00 PM,  I hope you can join us. Music Is Code… My core premise of the discussion will be based on studying and playing music for the last 50 years, and my  belief sets about music being the original code with great story telling. What I see today in most startups is great code, great UI and little and generally no story telling.  I’ll discuss the art of story telling in the context of building and sustaining a startup and its role in adding value to a company. Story Telling.  Voice.  A narrative  that supports the evolution of a startup is a reflection of your startup’s heart and soul. It also becomes the body of work which will help the startup recruit talent, gain investors, attract customers, build partnerships and be discovered by the media.   It is the later that I will focus on.  This discussion will not be about how to pitch media, but rather, how to prepare yourself to best work with the media by having not only a great product or service, but a body of work that will separate you from your competitors. There are way too many startups, with way too many similar ideas, or ideas that may cross into each other’s space.  Effectively pitching and gaining media coverage is increasingly getting more difficult...

Knowledge To Share: My Talk at Expotech 2012 / Ramallah

Today at Expotech 2012, in Ramallah, I gave a talk on how IT related and startups in Palestine can  reach the U.S. media and personal journey that brought me here. A special thank you to Mercy Corps‘ Tova Scherr and PITA’s Abeer Hazboun who’ve been wonderful to work with on this initiative.  I am here for five days for the conference, as well to meet with members of the emerging startup...

Speaking Today at IABC / San Antonio (here’s my presentation)

  I am speaking today at the IABC San Antonio event where I will be speaking on the subject of Social Media Strategies.  As I was developing my presentation, I decided to shift the focus of the talk to be more broad and in the vein of the Social Web. You can download the presentation here: Download IABC Feb 09 Presentation  or on...

On the Road Again… (Sort of) I’m Speaking Here, There, and Everywhere.

I'm gonna be speaking in the months of February through April.  Most of what I am speaking about is a mixture of mashing up PR, Social Media and when appropriate, personal branding.   Hope to see you there or online when I post my presentations.  If you have suggestions for content, please email me:  alan at weinkrantz dot com or Tweet me: at alanweinkrantz February 24 – IABC San Antonio – Social Media Strategies March 5 – Innotech San Antonio – (I am not speaking).  I'm gonna be the official blogger of the Beta summit for my other blogging gig, San Antonio Startups. April 2:  PRSA San Antonio - Applying Public Relations Methods for Successful Social Media Initiatives April 20 – IABC San Antonio – Personal Branding April 27:  Interactive Austin 2009 / Austin – Case Study: My 3Screens...