Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

PR Really Matters – and Works with Social Media – My Talk at InteractiveAustin 2009

Today I am speaking at InteractiveAustin 2009.  My talk is called "PR Really Matters and Works with Social Media." PR and Social Media -Interactive Austin April 27, 2009 View more presentations from alanweinkrantz. You may also download the presentation from SlideShare...

How (and why) I am Branding Myself via BlogCatalog

One of my New Year's resolutions was to be more purposeful in developing my personal brand.  I wrote about this subject in my January column in the San Antonio Express-News. I have been following the sage advise of Personal Brand Master, Dan Schwabel, along these lines. Aside from being present and actives on my blogs and on sites like Twitter, Facebook, Flickr, YouTube, etc. I've also tried to be more present on BlogCatalog, which is what this post is really about. In looking at how to mash up, and best represent myself on the Social Web, I recently bought alanweinkrantz.tel which is the new domain for that purpose.   While I really like the .tel concept, it does limit me in terms of graphically representing my brand.  If you look at my profile on BlogCatalog, you can see what not only my presence, but a graphically pleasing mash up of my activity on Twitter, YouTube, Flickr, etc. If you are developing your own personal branding strategies, BlogCatalog should be part of your mix.  There is more to this site than just the blogosphere. Disclosure:  I have done consulting work for BlogCatalog in the past, but they are currently not an active client....

How To Write a News Release (Here’s a Handy Form). And Yes, News Releases Still Matter

Whenever I talk about doing traditional press releases, I generally get a blank stare or a look of disbelief.   Typical Responses I get to the notion of press releases and heaven forbid, using a Wire Service like BusinessWire or PR Newswire. "Who reads news releases?" "No one is going to just pick up a news release." "Why can't we just announce what we have to say on the social web and count on others to spread the word?" "Our fans on Twitter will Tweet this thing up." "OMG- news releases are so…. Web 1.0" Here's my belief:  when appropriate, news releases matter, have impact and actually work.  They are not a substitute for the social web, they are part of your overall communications strategy. If you are publicly traded, then it's a no-brainer that you have to have traditional news releases for disclosure and compliance issues.  And if you are not, I still believe that select, strategic news merits the time and minor expense of a news news release. Here's why: 1.  Writing a news release is more formal and makes you really think through what you are saying and how you want to reflect the written word about your company. 2.  Investors, partners, suppliers, and your other publics will still mosey on into your press room to see what's news, how you report your news, and the wording and editorial strategy you take.   3.  The written word is very much a part of your overall brand experience.  How you write, the tone and choice of words is very much akin to the graphical image you project,...

Denim Group’s John Dickson, Previews His RSA 2009 Presentation on “What You Don’t Know Can Hurt You: Security Professionals and Custom Applications”

Here's client, John Dickson, Principal of Denim Group, previewing his RSA 2009 presentation, "What You Don't Know Can Hurt You: Security Professionals and Custom Applications."  John speaks on Friday, April 24 at 10:10 AM.  Follow John on Twitter  @johnbdickson.  If you are interested in meeting with John at RSA2009, please email me:  alan at weinkrantz dot...