Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

San Antonio Has Claim As The Birthplace of the Personal Computer. Read All About It.

My column in today's San Antonio "Express-News" sets out to correct the fact that the origins of what we know as the personal computer has its roots in San Antonio, and not in what became Silicon Valley.  Here's a bit of expanded history that the article does not get into.  This information was provided to me by my key source on the column, a friend and local freelance writer, Lamont Wood, who I have known for 20 years. Last summer he had a story in Computerworld magazine documenting the history.  Here is a bit of an expanded version based on information provided to me…. Gus Roche and Phil Ray were engineers in the space program in the late 1960s and decided as the Apollo Program was winding down that their career prospects were limited there, so they decided to apply what they knew about the latest advances in semiconductors and set up a business. The business plan they wrote suggests that they were aiming to eventually develop a desktop system with internal intelligence based on large-scale integration (other words, the latest microchips.) But at the time, computers were monstrously expensive things sold by IBM and a few struggling competitors, and so they had to be coy about using the word "computer" to avoid scaring off potential backers. As their starter product, friends suggested they produce a "glass teletype," meaning an electronic version of the electromechanical Model 33 Teletype. Through mutual friends they were introduced to Gerald Mazur, who raised the startup funds locally, but imposed a stipulation that the company had to be set up in San Antonio. They did...

Client, Pocket Communications, Gets Nice Profile in San Antonio “Express-News.”

Client, Pocket Communications, had a nice profile in today's San Antonio Express-News. The company is in a transition in re-branding itself with a new campaign theme "Truth in Wireless."  I am just getting going with my team on this initiative- so stay tuned for more to come.   This is a great company with a very good management team and compelling product and service offering.   Stay...

Yes, Social Media Principles Apply to Musicians Too…

As an amateur musician, I think hard about social media applications for what I do with my love of music.   I have been fortunate to help my guitar teacher, Steve Owens and have been given the opportunity to shoot videos of product reviews for my friends over at Red Bone Guitar Boutique in San Antonio. Today, I am speaking to the Texas Music Coalition on Social Media for…. musicians. Here is my presentation… Texas Music Coalition 2009 View more presentations from...

Before You Hire a PR or Social Media Consultant, Think About This…

So you've got your budget in place, lots of new initiatives under way and your company is ready to top the charts with news and buzz. That's all fine and good, but you gotta have more than that.   You have to have an internal resource – often not the VP of Marketing who can be a go to person who can take ownership of the client / agency relationship. Years ago, PR was pretty much handled by a VP of Marketing or the Director of Marketing Communications.  We developed communications strategies, wrote traditional press releases, did outreach to the media and industry analysts and it all worked very well. Now, with Social Media, the team and the nature of what we do has expanded.  There is a shift to voices – and having multiple voices in a company.  Often times, it's in real time. The voice of my clients are found on Blogs, conversations on other blogs, Facebook, Twitter, Wikipedia and yes, in industry analyst reports and traditional media.   Before you move forward, it's important to make sure that if I call on an internal resource for product information, technology clarification, input on messaging, availability to be interviewed, or integration with your IT department for social media initiatives, everyone on the team has buy-in and is willing to make the time to integrate strategic PR and Social Communications into the...