Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

When The Receiving End Isn’t “Ready.”

There are going to be times when in the process of pitching and doing outreach,  the receiving end is just not ready. The receiving end might be a journalist or blogger you already know and even have a relationship with. It might be someone you discovered who has an expressed an interest in your company that “could” lead to coverage. But They Are Just Not Ready It could be backlog.  It might be the case of their doing research on a trend and your timing was right.  Or it could be breaking news that they have to cover and your story was cast aside for a while.  Or maybe forever. There’s nothing you can do to control or own the outcome.   But there is one thing you can do. You Can Be Ready. Have a body of work. Be discoverable. Post useful and most of all, helpful content so that when the receiving end is ready, you’ll be there at the top of list of helpful and insightful...

Client, Pocket Communications, Gets Nice Profile in San Antonio “Express-News.”

Client, Pocket Communications, had a nice profile in today's San Antonio Express-News. The company is in a transition in re-branding itself with a new campaign theme "Truth in Wireless."  I am just getting going with my team on this initiative- so stay tuned for more to come.   This is a great company with a very good management team and compelling product and service offering.   Stay...

Yes, Social Media Principles Apply to Musicians Too…

As an amateur musician, I think hard about social media applications for what I do with my love of music.   I have been fortunate to help my guitar teacher, Steve Owens and have been given the opportunity to shoot videos of product reviews for my friends over at Red Bone Guitar Boutique in San Antonio. Today, I am speaking to the Texas Music Coalition on Social Media for…. musicians. Here is my presentation… Texas Music Coalition 2009 View more presentations from...

Before You Hire a PR or Social Media Consultant, Think About This…

So you've got your budget in place, lots of new initiatives under way and your company is ready to top the charts with news and buzz. That's all fine and good, but you gotta have more than that.   You have to have an internal resource – often not the VP of Marketing who can be a go to person who can take ownership of the client / agency relationship. Years ago, PR was pretty much handled by a VP of Marketing or the Director of Marketing Communications.  We developed communications strategies, wrote traditional press releases, did outreach to the media and industry analysts and it all worked very well. Now, with Social Media, the team and the nature of what we do has expanded.  There is a shift to voices – and having multiple voices in a company.  Often times, it's in real time. The voice of my clients are found on Blogs, conversations on other blogs, Facebook, Twitter, Wikipedia and yes, in industry analyst reports and traditional media.   Before you move forward, it's important to make sure that if I call on an internal resource for product information, technology clarification, input on messaging, availability to be interviewed, or integration with your IT department for social media initiatives, everyone on the team has buy-in and is willing to make the time to integrate strategic PR and Social Communications into the...