Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Client, Pocket Communications, Gets Nice Profile in San Antonio “Express-News.”

Client, Pocket Communications, had a nice profile in today's San Antonio Express-News. The company is in a transition in re-branding itself with a new campaign theme "Truth in Wireless."  I am just getting going with my team on this initiative- so stay tuned for more to come.   This is a great company with a very good management team and compelling product and service offering.   Stay...

Before You Hire a PR or Social Media Consultant, Think About This…

So you've got your budget in place, lots of new initiatives under way and your company is ready to top the charts with news and buzz. That's all fine and good, but you gotta have more than that.   You have to have an internal resource – often not the VP of Marketing who can be a go to person who can take ownership of the client / agency relationship. Years ago, PR was pretty much handled by a VP of Marketing or the Director of Marketing Communications.  We developed communications strategies, wrote traditional press releases, did outreach to the media and industry analysts and it all worked very well. Now, with Social Media, the team and the nature of what we do has expanded.  There is a shift to voices – and having multiple voices in a company.  Often times, it's in real time. The voice of my clients are found on Blogs, conversations on other blogs, Facebook, Twitter, Wikipedia and yes, in industry analyst reports and traditional media.   Before you move forward, it's important to make sure that if I call on an internal resource for product information, technology clarification, input on messaging, availability to be interviewed, or integration with your IT department for social media initiatives, everyone on the team has buy-in and is willing to make the time to integrate strategic PR and Social Communications into the...

Does Your Company Have Social Media Policy in Place? My Talk at Today’s San Antonio North Chamber Luncheon

Today, I spoke briefly at the San Antonio North Chamber Luncheon on the subject of Social Media in the Enterprise.  Most of my talk was centered on internal policies, mostly dealing with employees and team members.   Social Media Policies View more presentations from alanweinkrantz. I think the overriding principle should be:  "use common sense and don't be mean or stupid."  Your mileage will vary, but at the very least you should have some type of policy or policy initiative in place. The presentation is on SlideShare or you can download and print here: Download Social Media...

It’s Camp Time in San Antonio May – September 2009

My column in today's San Antonio "Express-News" covered the idea of attending and taking part in various "camps," now through September. May 9 GreenCamp May 19 PodCamp  May 29-31 StartUp Weekend July 18 TweetCamp August 1 ActionCamp To learn more about the BarCamp movement, click here on Wikipedia September 5...

Personal Branding (good for your company and good for you!) – My Talk at IABC / San Antonio 2009

Today, I am speaking on the subject of Personal Branding at the IABC Meeting in San Antonio.  A special thanks to my pal, Brittany Tradup, from Robot Creative for inviting me. IABC / San Antonio Personal Branding April 28 09 View more presentations from alanweinkrantz.   You may also download the presentation on Slideshare...