Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

A Conversation with Social Media Consultant, & Book Author, Dave Evans

Dave Evans has just written a very good and very practical book that I just started reading. Dave’s Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  In my conversation with Dave you will see that he’s very practical and very pragmatic in approaching a business like approach to social...

Celebrity Spotting in San Antonio! Hanging out with Kami, Geoff, Bruce and Rob

OK, maybe the headline is a bit dramatic, but here in the quiet little town of San Antonio (we’re only the 9th largest city by population in the U.S.) it’s not often that the A-list of Social Media experts come to town. Yesterday, my pal, Kami Watson Huyse organized a pow-wow get together in San Antonio where i had a chance to meet Facebook pal, Geoff Livingston.  It’s amazing when you are "friends" with someone virtually and you meet them in real live person.  Geoff is also the author of Now is Gone – A Primer on New Media for Executives and Entrepreneurs. Others at the pow-wow included Bruce Hughes and Robert La Gesse and some other members of his team from Rackspace. General Consensus: America’s economic crisis could be a great window of opportunity for those of us in the Social Media / PR space. Instead of cutting back on marketing budgets, I see budgets being re-aligned with innovation, customer engagement, conversation, measurement and accountability.  While the economy may slow down a bit, marketers still need to…..market. Re-think, re-align and re-focus your messages and your budgets for 2009.  This could be a good time to disrupt your competition, gain market share, and expand- rather than contract your business. What are you doing to re-align your marketing and PR initiatives for...

Save the Date: September 16 for My First Live Seminar on Blogging & PR

Save the date:on September 16 / 11 AM CST (9 AM PST / 11 AM MST / 1 PM EST / 7 PM Israel time) I will be conducting a free online seminar which will be broadcast on UStream.TV.  BlogCatalog is sponsoring the event. I’ll be posting more information about this event later this...

How Social Media Can Help Humanize Your Company (And Much More)

Today, I gave a presentation InnoTech in San Antonio, entitled, Strategies for Leveraging Social Media & Web 2.0 Technologies.  I joined Giovanni Galucci, who lead the discussion.  You can read more about today’s event in today’s story in our local paper, the San Antonio Express News. I focused on the notion that Social Media can help humanize your company.  By that, I mean it can put a real voice, a real face, and if you will – some personality on your company and your brand. I also demonstrated how, through my this blog, and my other, 3Screens.net can really impact organic search results. If you have any questions about the presentation, don’t hesitate to contact me via email at: alan at weinkrantz dot com. You may download the presentation here: Download...

BusinessWire’s Blog Says That Shorter Headlines Lead to Better Google Juice

Over at BusinessWired, the BusinessWire blog, there is a very good post advising on the principle getting better rankings with shorter headlines on your news releases. According to the post, Google alerted BusinessWire that press release headlines should not exceed 22 words. Read more about it here.  Worth...