Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Yes, Social Media Principles Apply to Musicians Too…

As an amateur musician, I think hard about social media applications for what I do with my love of music.   I have been fortunate to help my guitar teacher, Steve Owens and have been given the opportunity to shoot videos of product reviews for my friends over at Red Bone Guitar Boutique in San Antonio. Today, I am speaking to the Texas Music Coalition on Social Media for…. musicians. Here is my presentation… Texas Music Coalition 2009 View more presentations from...

Personal Branding (good for your company and good for you!) – My Talk at IABC / San Antonio 2009

Today, I am speaking on the subject of Personal Branding at the IABC Meeting in San Antonio.  A special thanks to my pal, Brittany Tradup, from Robot Creative for inviting me. IABC / San Antonio Personal Branding April 28 09 View more presentations from alanweinkrantz.   You may also download the presentation on Slideshare...

PR Really Matters – and Works with Social Media – My Talk at InteractiveAustin 2009

Today I am speaking at InteractiveAustin 2009.  My talk is called "PR Really Matters and Works with Social Media." PR and Social Media -Interactive Austin April 27, 2009 View more presentations from alanweinkrantz. You may also download the presentation from SlideShare...

How To Write a News Release (Here’s a Handy Form). And Yes, News Releases Still Matter

Whenever I talk about doing traditional press releases, I generally get a blank stare or a look of disbelief.   Typical Responses I get to the notion of press releases and heaven forbid, using a Wire Service like BusinessWire or PR Newswire. "Who reads news releases?" "No one is going to just pick up a news release." "Why can't we just announce what we have to say on the social web and count on others to spread the word?" "Our fans on Twitter will Tweet this thing up." "OMG- news releases are so…. Web 1.0" Here's my belief:  when appropriate, news releases matter, have impact and actually work.  They are not a substitute for the social web, they are part of your overall communications strategy. If you are publicly traded, then it's a no-brainer that you have to have traditional news releases for disclosure and compliance issues.  And if you are not, I still believe that select, strategic news merits the time and minor expense of a news news release. Here's why: 1.  Writing a news release is more formal and makes you really think through what you are saying and how you want to reflect the written word about your company. 2.  Investors, partners, suppliers, and your other publics will still mosey on into your press room to see what's news, how you report your news, and the wording and editorial strategy you take.   3.  The written word is very much a part of your overall brand experience.  How you write, the tone and choice of words is very much akin to the graphical image you project,...

Here’s My Presentation from Today’s PRSA Discussion on PR and Social Media

Today, I presented a discussion on combining PR Methods for Social Media Initiatives at the PRSA San Antonio event. You may download the presentation here: Download PRSA – April 09  Or you may view the presentation here on...