Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

How (and why) I am Branding Myself via BlogCatalog

One of my New Year's resolutions was to be more purposeful in developing my personal brand.  I wrote about this subject in my January column in the San Antonio Express-News. I have been following the sage advise of Personal Brand Master, Dan Schwabel, along these lines. Aside from being present and actives on my blogs and on sites like Twitter, Facebook, Flickr, YouTube, etc. I've also tried to be more present on BlogCatalog, which is what this post is really about. In looking at how to mash up, and best represent myself on the Social Web, I recently bought alanweinkrantz.tel which is the new domain for that purpose.   While I really like the .tel concept, it does limit me in terms of graphically representing my brand.  If you look at my profile on BlogCatalog, you can see what not only my presence, but a graphically pleasing mash up of my activity on Twitter, YouTube, Flickr, etc. If you are developing your own personal branding strategies, BlogCatalog should be part of your mix.  There is more to this site than just the blogosphere. Disclosure:  I have done consulting work for BlogCatalog in the past, but they are currently not an active client....

Speaking Today at IABC / San Antonio (here’s my presentation)

  I am speaking today at the IABC San Antonio event where I will be speaking on the subject of Social Media Strategies.  As I was developing my presentation, I decided to shift the focus of the talk to be more broad and in the vein of the Social Web. You can download the presentation here: Download IABC Feb 09 Presentation  or on...

San Antonio Startup Blog is Up and Going

The San Antonio Startup Blog is up and going. I’m serving as the local editor and am thrilled to be part of the SpringStage network of community catalysts who are in tune with their local entrepreneurship and startup scenes. The network is just now launching in early 2009 as a blog network. This is the first step in ensuring that there is a visible resource in every community for early stage entrepreneurs. Today, if you’re new to a city and you want to be involved in the startup scene there, there is no clear cut way to get involved. Springstage hopes to fix that by identifying and promoting credible catalysts in each community. David Cohen and Alexander Muse are providing the infrastructure for those catalysts to begin promoting their location entrepreneurship scene immediately. I am looking for content, so pitch me:  alan at weinkrantz dot com. I'm just getting this off the ground, so please spread the...

When Client “Deep-Diving” Can Result in Drowning

Often times starting with a new client, I will set up a "deep dive" session, so I can get up to speed on industry lingo, terminology and nuances in the messages and strategy that my team and I will be developing for the client. While deep diving certainly has its role, it's important to keep the deep dive in perspective. I will never become as expert as the client.  Nor will the account team or the writer(s) I work with.   That's why the client has a CTO. My goal in deep diving is simple:   1.  What do we want to say? 2.  How do we want to say it? 3.  Who do we want to broadcast our messages to? Part 1 has to do with messages.  Regardless of the medium, that never changes. Part 2 has to do with in what form.  As a rule, it's been traditional press releases, application stories, interviews, contributed stories, speaking gigs and more.   But that's changing.   Sure, we stick to the basics of traditional PR, but we're now more engaging and conversational and so is the client as a thought leader.  More clients are starting to publish blogs under our direction.  Ditto with simple and powerful videos that are published and going viral to specific markets on YouTube. Part 3 has to do with journalists, analysts and of course bloggers.  Depending on the industry and who has influence, your mileage may vary in terms of who you reach out to and how.   Yes, I still do traditional pitches, but I am also big on the principle of "being...