Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Above The Code Presentation at Hebrew University / Jerusalem

Today, I am at Hebrew University in Jerusalem, where I gave the latest version of my Above The Code method to startup communiations. Above The Code – Principles of Startup Communications from Alan Weinkrantz Keep in mind that the above is really focused on the principles of communications. The focus on here is on principles. They are believe sets. These are not tips and tricks. They are your first step forward – way before you even think about “PR,” or even thinking about “press…” I call it “Above The Code,” because this is about the added layer on top of your code. It’s the lyrics to your compostion. It’s all rooted in music. Others see it as code. I think they are one and the same. King David was a guitar player and aside from B.B. King, Chuck Berry, and Keith Richards, I think he had a pretty good career. He, like Jerusalem, was ‪#‎BuiltToLast‬. That’s why most of what I have learned in doing what I do has been from musicians and not “startup experts.” Thank you, Oded Barel and Nitzan Adler for inviting me to come today and speak. Following my talk, I will be doing office hours with the students. It’s amazing to be on a college campus again. 40 years ago, I was at Antioch College where we used typewriters to do our work….Google was the card catalog at the library. The Beatles had alrady broken up way before….  ...

StoryStack – The Role of Narrative and Story Telling in Your Startup

You’ve got your technology stack down pat.  But what about your story? StoryStack – The Role of Narrative and Story Telling in Your Startup. from Alan Weinkrantz There are five critical elements to building your story and supporting with an on-going narrative:  Story.  Voice.  Narrative.  Engagement.  Discovery. It’s the on-going narrative that is crucial to your startup not only defining and reinventing itself as time goes on, but contributes as a core element of building out your body of work that defines your culture, your brand and much of your communications strategy. I am finding that in working with clients, the focus you put into your technology stack, the same effort should be put into what I call your StoryStack – a key foundation in contributing to adding value and being...

Above The Code: Early Stage PR for Palestinian Startups

Today in Ramallah, I am at FastForward, where I met with Palestinian startups and shared my Above The Code method.   Opportunities like these really open my eyes as to the possibilities here, and the desire of young entrepreneurs who not just want to build great companies, but do great things for their country. Above The Code: Early Stage PR for Palestinian Startups from Alan...

Above The Code: Early Stage Startup PR

Today in Haifa, I’m at the HiCenter Accelerator, where I held office hours and presented my latest iteration of Above The Code.   Most early stage startups are not ready for “PR” in the traditional sense.  What I am recommending here is a method to get your startup ready for PR… Above The Code – Early Stage Startup PR from Alan Weinkrantz...

#AboveTheCode – My Presentation on Startup PR and Strategic Communications at #WayraAR – Buenos Aires

Today in Buenos Aires, I was hosted by the team at Wayra Argentina where I met with startups and presented the latest iteration of my approach to startup PR and strategic communications, Above The Code. Above the code story telling : branded content : wayra – buenos aires from Alan Weinkrantz One slide I added, was at the end of the presentation, I thought it was important to now develop a code of ethics based on the principle of being involved in a startup. Beyond the aspect of starting up a new business, I believe you should also be committed to: 1.  Have Fun 2.  Create Intellectual and Capital Wealth 3.  Do good things that make the world around you slightly better 4.  Help others How about you?  In the mix of your startup, what’s important to you and what are you learning in your life’s value system?...