Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Made in Jerusalem Startup Media Strategy Jam Sessions (July/August 2015)

I’m moving to Jerusalem for the months of July and August and looking to mentor 10 startups that are six months away from launching, or making a significant change in your business, or getting ready for a major announcement. If you are based in Jerusalem, I want to help you learn how to identify, listen to, and successful reach out to media that you think will impact your startup. I am, in no way, guaranteeing you coverage. What I am guaranteeing you is a method and access to a rich database of just about every journalist, blogger, analyst, and thought leader in just about every market segment in North America. I am not going to let you spam these people. I am going to teach you how to listen to them. How to get in their heads. How to find what they write about. What matters to them, and how you can help them advance their editorial mission with insights and knowledge from you. This will be a lot of work on your part. And unless you make a commitment to me that you will work on my terms, I will have the right to fire you from this project if you don’t follow my method and do the homework I assign to you. This is not about getting you coverage. It’s about your getting something amazing, interesting and meaningful to a journalist. It’s about building a relationship so you can help them help their readers / viewers / listeners Email me your pitch — alan@weinkrantz.com Be brief and compelling. Deadline to apply is June 29. No exceptions. I am sponsored...

I’m spending July / August in Jerusalem. How can I #BeHelpful?

Art for @Rackspace by Gapingoid On behalf of the Rackspace Startups Program, I am going to be spending the months of July and August being based in the magical city of Jerusalem to be more engaged in the startup community. While I do make it to Jerusalem for one day trips — (it’s like going from San Antonio to Austin), I have only spent one night there, and thought it was time to actually live, experience, and contribute more to the community by being there. By being in Jerusalem, I mean being part of all of the metro area, and telling the story of what I see through my narratives in the startup section of theThe Times of Israel​ that are emerging in East Jerusalem, the Haredi (religious) community, the design community, the universities. I am going to cover the stories of the people who are moving or have moved there, building there, and doing so by choice — and with purpose. I could list 20 or Jerusalem-based people who’ve been my guiding light in this decision, but more than anyone, I have to thank Robert D. La Gesse​ who believes and supports this initiative. If you want learn from a master who combines doing good, having business sense, and allowing for experimentation, you should follow him. My mission with the Rackspace Hosting​ / Startup Program in Israel is to #BeHelpful. My phone number is 054–321–6176. My Email is: alan@weinkrantz.com So, a big Texas-sized thank you to...