Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Don’t Forget to Register For My Upcoming PR/Social Media Seminar in Tel Aviv on Sunday, July 8

We still have a few seats left for my PR Seminar in Tel Aviv on July 8 that will focus on integrating Blogging and Social Media into your communications strategies.  Representatives from BusinessWire will also be presenting at the event which takes place at the David Intercontinental Hotel. If you are a CEO or VP of Marketing of a high tech company, and want to learn more, please contact Joan Weinberg in Tel Aviv at 03-575-5448 / jow at internet-zahav dot net. Here is the news release in English which ran today on BusinessWire: Download businesswire_event_news_release_2_final.doc Here is the release in Hebrew which ran in the Israel media: Download...

Friday’s Tech PR True Confession #5: “We Work For the Media, The Analysts, The Bloggers, and Not for You.

This week, I am making a daily entry confessing to the realities of what we do in serving our clients and pitching new business. Got any confessions of your own?  Send them along to me at: alan@weinkrantz dot com. Confession #5 for Friday, April 6  "We work for the media, the bloggers, and analysts and not for you." 1. OK….this one is sure to get me into big trouble.  Yes, we work for the media, the bloggers and industry analysts who could and should cover your company. 2.  Our job is to be of help and service to this community so they can produce compellig and interesting content about compelling, interesting, and hopefully disruptive companies like yours. We don’t shove our clients down their throat and push them to write.  We pitch good ideas with substance, trends, research, end user stories, real customers, and real data that supports what our clients are doing and why they matter. 4.  Our job is to help this community do their job, even when it means that it does not directly result in getting coverage. 5.  Sometimes, we recommend briefings, just to bring a journalist up to speed in an industry segement.  Maybe they will use the information; maybe they won’t.  It’s really ok.  In almost 25 years of doing this PR thing, I have learned that working for the media, the analysts and the bloggers, winds up working for our clients....

Alsbridge Report: Low Operating Margins on the Outsourcing Industry Contribute to Innovation Crisis

Our client, Alsbridge, today released a report which found that the operating margins of the leading U.S. outsourcing providers rapidly declined from an average 17 percent in 1974 to about 6 percent today and says competition from international providers, economic instability and strict purchasing processes share part of the blame. Read the press release...

AudioCodes Reports Second Quarter 2006 Results

Our client, AudioCodes (Nasdaq:AUDC), today announced financial results for the second quarter ended June 30, 2006. Revenues for the second quarter ended June 30, 2006 were a record $33.3 million compared to $31.3 million for the quarter ended March 31, 2006 and $28.5 million for the quarter ended June 30, 2005. Second quarter revenues grew 6.3% sequentially and increased 16.7% compared to the second quarter of 2005. You may read the release in its entirety by clicking...

Visiting Financial Institutions in New York Next Week

Next week I am in New York visiting several financial institutions to discuss my knowledge, insight, and experience in the IPTV space in the context of my other blog, SAtechBLOG.com I will be addressing the potential impact for the "phone" companies in the U.S. and the world to disrupt and possibly reinvent the telecom and broadcast industries. I will be in Silicon Valley doing likewise at the end of July. Please contact me at alan at weinkrantz dot com if you would be interested in learning...