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Denim Group Briefs Industry Analysts – Here’s Some Helpful Tips on Analyst Relations

In this world of online this and that, I am still a firm believer in traditional industry analyst briefings.   Yes, in person and phone-conferenced briefings are alive, well and effective. For client, Denim Group, we're in the process of doing analyst briefings with leading security analysts.  Here's a few tips: 1.  Make sure you identify the right analyst that covers your market segment as closely as possible.  Here's an example of how to find coverage segments. 2.  While you can try to reach out directly to the analyst, you will generally be asked to fill out an online form to get schedule for the briefing.  An example of an online form. 3.  Once you have the briefing scheduled, make sure you have your presentation customized for the analyst you are pitching.  And make sure you have the briefing to the analyst on time. 4.  Determine your goals for the briefing.  As a rule, I like briefings to see what types of questions you get and if you are spot on with your message.  Even if you are not a paying client of the analyst firm, analysts are paid to be in the know and if your company has a compelling story, then share it.  5.  When wrapping up the call, ask if the analyst could be reference to the media and if possible your company can be included as a vendor when they are doing reports on industry trends. Don't expect analysts to be mouthpieces or cheerleaders for your company.  Regardless if you are a paying client or not, analysts are there to listen and be in the know about...

What “type” of Analyst Will Help Shape Your Story?

While I often name names of clients I am working with on specific initiatives, this time I gotta keep things under wraps because of the nature of the project that is in progress. Over the last year, we’ve arranged for briefings with "Client X" with leading industry analysts who have different views and market views that will help support our case when we are pitching to the media. Gartner and IDC will help us tell our story to the enterprise.iSupplyi will help us tell our story in terms of volume shipments and the upside potential of a particular marketEndPoint sees the bigger picture, understands macro trends These are just a few examples of the analyst firms we’ve briefed. When doing your analyst outreach think through who you want to help tell your story to and...

Free White Paper: How to Work with Industry Analysts in 2008

Working with industry analysts is one of the more complicated tasks of product marketing and public communications. It is also one of the most elemental requirements for refining and focusing your technology, product and company positioning and keeping the strategic side of your business moving forward and in synch with industry trends.  The way you work with analysts today is much different from the way it used to be. Download white paper here: Download working_with_industry_analysts_in_2008.doc Photo by Alan Weinkrantz (c)...

More and More of My Pitches Are Being Sent Through Feedback Forms

The notion of spamming journalists with story ideas and pitches is becoming less and less effective. I find myself being much more selective in who I pitch – and more important, how I pitch. Aside from pitching through Facebook, I find myself sending more pitches directly journalists through feedback forms such as the one above. Take the case of gadget blogger, Ben Patterson with YahooTech. Want to reach Ben?  Best way to do this is through the feedback form.  Make sure you specify why you are contacting him by noting in the subject matter under "Story...