Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

How to increase your chances of getting lucky with meetings and asks…

Not a rant; just a suggestion. Maybe it’s a cultural thing when I am  in Israel and the very informal way of getting stuff done…. When you reach out to someone to “have coffee,” it really helps to explain why you want to meet. If you are looking for an intro at a company, if you are trying to verify something for your startup, maybe you need some insight based on the person’s experience or body of work…. spell it out and just ask. It reduces cycles, increases the chances of a meeting really happening, and actually helps the person asking to make sure they are connecting with someone who can help you. Oh…. (and this is a rant): when someone uses terms like “seek cooperation” or “open to collaboration.” it’s code for something else. I would rather you just tell me what you are looking for, and do so with clarity. We are, by nature, helpful to each other. It’s part of startup culture. I seek help from peers, friends, and random people that I want to meet when I travel. When I do the ask, I do so with specifics, and based on the research I do on the person I want to meet. If you want to increase your chances of better and more qualified introductions, having an up to date body of work, a blog, and a well written LinkedIn profile really really really helps.   Photo by me. Shot somewhere at a deli in...

Before You Hire a PR or Social Media Consultant, Think About This…

So you've got your budget in place, lots of new initiatives under way and your company is ready to top the charts with news and buzz. That's all fine and good, but you gotta have more than that.   You have to have an internal resource – often not the VP of Marketing who can be a go to person who can take ownership of the client / agency relationship. Years ago, PR was pretty much handled by a VP of Marketing or the Director of Marketing Communications.  We developed communications strategies, wrote traditional press releases, did outreach to the media and industry analysts and it all worked very well. Now, with Social Media, the team and the nature of what we do has expanded.  There is a shift to voices – and having multiple voices in a company.  Often times, it's in real time. The voice of my clients are found on Blogs, conversations on other blogs, Facebook, Twitter, Wikipedia and yes, in industry analyst reports and traditional media.   Before you move forward, it's important to make sure that if I call on an internal resource for product information, technology clarification, input on messaging, availability to be interviewed, or integration with your IT department for social media initiatives, everyone on the team has buy-in and is willing to make the time to integrate strategic PR and Social Communications into the...

How (and why) I am Branding Myself via BlogCatalog

One of my New Year's resolutions was to be more purposeful in developing my personal brand.  I wrote about this subject in my January column in the San Antonio Express-News. I have been following the sage advise of Personal Brand Master, Dan Schwabel, along these lines. Aside from being present and actives on my blogs and on sites like Twitter, Facebook, Flickr, YouTube, etc. I've also tried to be more present on BlogCatalog, which is what this post is really about. In looking at how to mash up, and best represent myself on the Social Web, I recently bought alanweinkrantz.tel which is the new domain for that purpose.   While I really like the .tel concept, it does limit me in terms of graphically representing my brand.  If you look at my profile on BlogCatalog, you can see what not only my presence, but a graphically pleasing mash up of my activity on Twitter, YouTube, Flickr, etc. If you are developing your own personal branding strategies, BlogCatalog should be part of your mix.  There is more to this site than just the blogosphere. Disclosure:  I have done consulting work for BlogCatalog in the past, but they are currently not an active client....

“Presence is the New Dial Tone” (by me); “You Shall Know Us By Our Dial Tone” (by Chris Brogan)

I met Chris Brogan through Jeff Pulver.  Like so many in Jeff's sphere of friends, they are not only smart, but very nice people.  Ditto for Chris Brogan.   It's personally gratifying when I write something in my column for the San Antonio Express-News and then I see someone like Chris thinking in the same vein elsewhere and in a different format. Here is my column on "Presence being the New Dial Tone".  Below is Chris Brogan's presentation, "You Shall Know us By Our Dial Tone." you shall know us by our dialtone View more presentations from...

Here’s My Presentation from Today’s PRSA Discussion on PR and Social Media

Today, I presented a discussion on combining PR Methods for Social Media Initiatives at the PRSA San Antonio event. You may download the presentation here: Download PRSA – April 09  Or you may view the presentation here on...