Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

How To Make the Most of Your Startup Internship Experience in Israel

Happy summer of 2015. You are about to embark upon one of the greatest experiences of your life — the summer internship. Not just any internship, but an internship at a startup in Israel. It just happens to be one of the most exciting and cool places to live, work and play in the world. This is your chance to learn. Grow. Stretch. Contribute. It’s a chance to do meaningful work. And something that matters. And yes, have a bit of fun. Here’s some helpful tips that I hope will make your summer experience at in the startup community here in Israel the best ever. 1. Start now. Don’t wait until you get here to get going. By all means, finish your finals. Celebrate the end of school year. Or maybe you’re graduating. That’s awesome. Congrats. Get a jump start on your internship and start now. 2. Get to know your teams. Connect with them on Facebook, Instagram, WhatsApp and LinkedIn. Follow and engage. See what they are up to, what they are doing at work, and where they go for fun. It’s a great way to crack the ice and get to know your team members 3. Connect in real time. Schedule a call on Skype and meet face-to-face. Show you’re ready to learn, engage, and contribute. Ask what you can to to get ready. What can you read up on? Get smart now so you can hit the ground running once you arrive. 4. Set your goals. What do you want to learn? How can you contribute? How can this job experience look great, and rock your resume? Don’t...

A Strategic Approach to Message Development

The idea of “message development” is at the core of most marketing and PR programs. In fact, it should be at the core of all your business activities. The message we deliver to our various publics should be consistent — shaped and tailored, perhaps, even dynamic — but always consistent. Doesn’t that run the risk of becoming boring, you might ask? No. The risk is that you will articulate your message so clearly that it will resonate with all sectors of your public and they’ll “get it.” That’s the outcome you want. We are continually advised to “focus” our message, “broaden” our message, “elevate” the message, “personalize” the message, “simplify” our message, and even “encapsulate” it. Everyone wants to develop the perfect “elevator” pitch — explain what you do in ten seconds or less. We must also help our listeners understand why they, in particular, need our product or service and what makes it worth the cost to them — probably in a thirty second blurb. A Strategic Approach to Message Development There are several ways to approach message discovery and message development. Chances are your start-ups greatest legacy is its founders. Invite all team members to deliver their pitches to you. Ask your early stage customers to do likewise.  Ditto with your board.  Your mentors.  Your investors.  Got kids?  Ask your employees’ children, “what does your mommy or daddy do at work?” Develop- And Refine Your Message As you work through this process and develop the words and feelings and define the motivations you want to engender, you can begin to develop and refine your message. Keep in mind...

A Strategic Approach To Public Relations

PR is nothing more than putting out the word when something happens, right? Well, that may be the stereotype, but the proper use and implementation of strategic public relations is much more.   Strategic PR begins early in the product planning stage, continues in product development, introduction, and evaluation, and helps mold the next generation. Establishing Development Objectives Before a product is ever announced and even before it hits the drawing board, strategic PR is establishing the parameters for its development objectives. Through the process of discovery much like market research, but with a stronger technological component, the practitioner measures the status of the industry, identifies niches both filled and void, and defines trends and interests in both marketing and technological arenas. It is also important to determine the needs and thoughts of potential customers and end-users. Trends are also discovered in interviews, by examining trade association programs, and even by reading annual reports. Often, all these various elements are veiled and unclear, but the strategic PR process weighs all relevant information and discovers the jewels. Benchmarking – Gathering Baseline Data  The next step is benchmarking – discovering exactly what has been done regarding the new development effort and identifying competitive and complimentary activities. Awareness of competitive efforts can lead a project to the dump heap or can fuel the flames and increase the budgets. When complimentary efforts are discovered, it is often wise to investigate possible linkages that can further the objectives of all groups involved. Successful cooperative ventures can streamline the development process, uncover funding sources, and provide exposure and access. Less fortuitous collaborations can mire the project in...