Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

A Public Relations Approach to Passover….

Passover begins this evening as we celebrate Moses taking the Israelites out of Egypt. As they move closer to the Promised Land, they hit the Red Sea. Moses calls for his VP Engineering. “Build me a bridge.” The VP Engineering: “Sorry Moses. No bridge. We’re in the desert. No wood. No steel.” Moses calls for his VP Sales. “Go back. Work a deal with the Egyptians.” The VP sales beetles off and returns an hour later: “Sorry, boss. No deal. They want us dead.” In desperation, Moses calls for his VP Public Relations. “Yankele, what do we do?” Yankele, VP Public Relations, “Moses, see that rock. Stand on it. Lift your arms. Ask God to open the Red Sea. He will. Take your Israelites through the gap. When you get to the other side you’ll notice another rock. Stand on it. Wait for the Egyptians, their chariots and their war machinery to fill the gap. Raise your hands. Ask God to close the gap. ‘Make the Red Sea waters to flow.’ He will. Your enemies will be destroyed and you can pass on safely to The Promised Land.” Moses, skeptically: “This stuff gonna work?” Yankele, “I don’t know. But if it does, I’ll get you three pages in the Old...

Why You Should Consider The Receiving End When You Communicate…

When you communicate with someone, you are not communicating with not an email address, but a human. Today I received an email from someone asking if, by chance, I was going to be at a particular workspace in Jerusalem, when I am based for the months of July and August. The email said the following:    ” Hi Alan, are you going to be at _______ today?” My response: I may be there around 2 PM.   Really helps to know more when you communicate.  It helps reduce cycles. Is there something you need? Happy to help, but consider the receiving end…. Why the receiving end? Because at the other end of sending, there is a human who is receiving.  Chancing are, they are receiving way too many emails. If you are short, concise, and even if there’s an ask (which is ok too), chances are you will get a better and more effective response if clarify why you reaching out. When you consider the receiving end, it helps reduce cycles. Maybe I won’t be there today, but I can still help that person, answer a question, or direct he / she to a better source. Or maybe I can’t help them. And that’s ok too. Maybe I am a little jammed up, and today may not be a good day or time. My having to respond as I did above increased a cycle.  When you increase someone else’s cycles, then you are wasting their time – and yours. It’s ok to ask. It’s ok to reach out. But when you do, consider the receving end.  ...