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Memo to Brands: Time To Play Catch-up to the Realities of Dads – #Dad2Summit

During Superbowl Weekend, I connected with 200+ other dads (and some moms) at the Dad2.0 Summit in Houston.  There, brands like ConAgra Foods, Dove Men Care, Kraft, Jamba Juice, Sears, TurtleWax and several others were there to share their insights and listen to our speakers dispel the myths of “Mr. Mom,” and the image that advertisers often incorrectly depict dads a being bumbling idiots, bad cooks, and not being too skilled in the ironing department.   In the video above, there are some pearls of wisdom from some of these brands as they listened and spoke to dads at the conference. I have two children, now ages 21 and 26. While many of my traditional, consumer-oriented fatherly duties have come to an end, I am still their dad. Way before Facebook, Twitter, YouTube, Instagram and online engagement, I was an active and proud papa.  Later in their lives, I became a co-parenting dad when my then-wife and I decided to part ways. Be it married, or not, I always played a role in the consumption habits of our family.  I cooked.  I cleaned.  I washed clothes.  And I was the purveyor of electronics and introduced the children to the Internet. I often brought my kids to work, took them on business trips and always taught the children that when they met someone new, to look them in the eye and shake their hand with a firm grip I don’t think I’m alone. There are millions of dads just like me who are actively engaged, and making buying decisions for the family.   And in today’s economy, with the rise of the startup...