Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

How I Combine Blogging, PR and Social Media To Get Results

Here’s a good example of combining Blogging, Media Coverage and Social Media in order to promote a story on my 3Screens blog 1.  Blogging:  I did a post, including a YouTube video, which is a review of AT&T’s new WholeHome Manager telephony platform on my other blog, 3Screens.net 2. Sent pitches to appropriate Media Oulets pointing them to my blog. This resulted in coverage in leading blogs and news sites such as: DSL Reports, Electronic House, Engadget, TeleCompetitor.  Telephony Magazine, FierceTelecom, Zatsnotsofunny did some extensive quotes both from my blog and my video. 3.  Social Media:  It’s on Digg, Delicious, Twitter, FaceBook, etc. When I see a news story on the subject, I leave a comment like the one here in the LA Business Journal, inviting readers to come and see my post and video. Yup, this really...

Save the Date: September 16 for My First Live Seminar on Blogging & PR

Save the date:on September 16 / 11 AM CST (9 AM PST / 11 AM MST / 1 PM EST / 7 PM Israel time) I will be conducting a free online seminar which will be broadcast on UStream.TV.  BlogCatalog is sponsoring the event. I’ll be posting more information about this event later this...

BlogCatalog – A Community of Conversations- The Lingua Franca of the Blogosphere

I ‘m a huge believer in the power of Technorati and Google Blog Search.  I use both as a benchmark to see where my business and my clients get covered. It’s also a great benchmark to understand what conversations are taking place, and what’s on blogger’s minds. Now, enter BlogCatalog.  Their position is that of being the premiere social blog directory on the Internet. Whether you’re looking to promote your own blog, find blogs on various topics, or connect with other bloggers, they’ve developed a very elegant and easy to navigate site. But unlike Technorati and GoogleBlog search, by its intent, BlogCatalog is a community of bloggers.  At first glance, I thought I could find like minded bloggers who have an interest in technology, PR, marketing, communications and new media.  Yup- they are there.  But in the process of digging around the catalog, I started finding myself jumping over to other blogs-  particularly political ones that are not necessarily relevant to my business. Of late, I am interested in politics and of course, the new presidential election cycle that will be on everyone’s mind now, through November.  Yes, I do read Huffington Post and Politico, but here on BlogCatalog, I find more grassroots and more mainstream political viewpoints. I may not agree with what’s on people’s minds in the vein of the written word, but that’s not the point or why I am digging into and figuring out BlogCatalog.  Aside from its community building focus, BlogCatalog is a good barometer for indexing and tuning into the lingua franca of the written word- in the language of the...

Making Your Pitches to Bloggers and News Sites Short, To Point and Provide One Link for Background Info…

Pitching bloggers and news sites through their forms? Make your pitches, short, to the point and provide a single link where they can find relevant information so they can make a decision to do a story and then actually write from it. Here is an example of a pitch I made to a specific ZDNet...