Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Before You Hire a PR or Social Media Consultant, Think About This…

So you've got your budget in place, lots of new initiatives under way and your company is ready to top the charts with news and buzz. That's all fine and good, but you gotta have more than that.   You have to have an internal resource – often not the VP of Marketing who can be a go to person who can take ownership of the client / agency relationship. Years ago, PR was pretty much handled by a VP of Marketing or the Director of Marketing Communications.  We developed communications strategies, wrote traditional press releases, did outreach to the media and industry analysts and it all worked very well. Now, with Social Media, the team and the nature of what we do has expanded.  There is a shift to voices – and having multiple voices in a company.  Often times, it's in real time. The voice of my clients are found on Blogs, conversations on other blogs, Facebook, Twitter, Wikipedia and yes, in industry analyst reports and traditional media.   Before you move forward, it's important to make sure that if I call on an internal resource for product information, technology clarification, input on messaging, availability to be interviewed, or integration with your IT department for social media initiatives, everyone on the team has buy-in and is willing to make the time to integrate strategic PR and Social Communications into the...

Does Your Company Have Social Media Policy in Place? My Talk at Today’s San Antonio North Chamber Luncheon

Today, I spoke briefly at the San Antonio North Chamber Luncheon on the subject of Social Media in the Enterprise.  Most of my talk was centered on internal policies, mostly dealing with employees and team members.   Social Media Policies View more presentations from alanweinkrantz. I think the overriding principle should be:  "use common sense and don't be mean or stupid."  Your mileage will vary, but at the very least you should have some type of policy or policy initiative in place. The presentation is on SlideShare or you can download and print here: Download Social Media...

How To Write a News Release (Here’s a Handy Form). And Yes, News Releases Still Matter

Whenever I talk about doing traditional press releases, I generally get a blank stare or a look of disbelief.   Typical Responses I get to the notion of press releases and heaven forbid, using a Wire Service like BusinessWire or PR Newswire. "Who reads news releases?" "No one is going to just pick up a news release." "Why can't we just announce what we have to say on the social web and count on others to spread the word?" "Our fans on Twitter will Tweet this thing up." "OMG- news releases are so…. Web 1.0" Here's my belief:  when appropriate, news releases matter, have impact and actually work.  They are not a substitute for the social web, they are part of your overall communications strategy. If you are publicly traded, then it's a no-brainer that you have to have traditional news releases for disclosure and compliance issues.  And if you are not, I still believe that select, strategic news merits the time and minor expense of a news news release. Here's why: 1.  Writing a news release is more formal and makes you really think through what you are saying and how you want to reflect the written word about your company. 2.  Investors, partners, suppliers, and your other publics will still mosey on into your press room to see what's news, how you report your news, and the wording and editorial strategy you take.   3.  The written word is very much a part of your overall brand experience.  How you write, the tone and choice of words is very much akin to the graphical image you project,...

Denim Group’s John Dickson, Previews His RSA 2009 Presentation on “What You Don’t Know Can Hurt You: Security Professionals and Custom Applications”

Here's client, John Dickson, Principal of Denim Group, previewing his RSA 2009 presentation, "What You Don't Know Can Hurt You: Security Professionals and Custom Applications."  John speaks on Friday, April 24 at 10:10 AM.  Follow John on Twitter  @johnbdickson.  If you are interested in meeting with John at RSA2009, please email me:  alan at weinkrantz dot...

“Presence is the New Dial Tone” (by me); “You Shall Know Us By Our Dial Tone” (by Chris Brogan)

I met Chris Brogan through Jeff Pulver.  Like so many in Jeff's sphere of friends, they are not only smart, but very nice people.  Ditto for Chris Brogan.   It's personally gratifying when I write something in my column for the San Antonio Express-News and then I see someone like Chris thinking in the same vein elsewhere and in a different format. Here is my column on "Presence being the New Dial Tone".  Below is Chris Brogan's presentation, "You Shall Know us By Our Dial Tone." you shall know us by our dialtone View more presentations from...