Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

What’s Next: I’m teaming up with one of the world’s leading Internet of Things — IoT — consulting firms, James Brehm & Associates

For the last twenty years, I have been crossing paths with James Brehm, one of the world’s leading authorities on the Internet of Things — IoT space.   Two years ago, James founded his own consulting firm focused on providing strategy acceleration, market intelligence, and advisory services. James and his team not only look to, but are very much a part of other ecosystems where innovation and technology is being developed. IoT is more than hardware, software, and sensors. It includes cloud services, makers, analytics, and many other varieties of change agents. Today, I am pleased to announce that I am joining as an adjunct member of the firm, spending about one third of my time in the role of Senior Advisor and Brand Ambassador. While I am primarily based in San Antonio, I also spend quite a bit of time in Israel, where I will return to in mid-May. Israel is one of the leading centers of innovation that touches every part of what we do. James’ firm also has clients based in Israel; many of which have their own R&D centers. Given my background in PR, strategic communications and journalism, coupled with my living and working both in San Antonio and (mostly) Tel Aviv, provides our clients with a unique perspective as we not only help guide their future, but articulate and define who they are. While the U.S. market is certainly compelling, we also recognize that borders no longer exist. We are seeing demands from our clients who want to expand into other regions of the world, and we are seeing global players outside of the U.S. seeking...

How Not To Pitch – or Make An “Ask…”

This is not a good way to pitch, or reach out for an “ask. 1. Sending requests to do something through Facebook messenger is just plain dumb. Maybe it’s old school, but I really prefer and actully respond better with email. That’s me. Oh… you don’t have permission to barge in this way… 2. Asking me to please send their press release to the Israeli media is nice and all, but newsflash – I don’t speak or write Hebrew. Lesson: do your homework. 3. This person assumed I was going to stop in my tracks and take this one for them. It’s ok to ask, but if you are going to reach out through Facebook, maybe ask permission, ask the preferred method of outreach, and maybe, just maybe…. ask for a quick call to do an intro, do a high level briefing, or ask for some advise on how to do it yourself. Rant over:) Anyone...

What’s “Public Relations?”

Public Relations is about listening to, communicating and engaging with your “publics.”             The shift in the online / mobile world is also bringing about the rise of discovery, serendipity and random connections. It’s the later that you should have faith in, and pay attention to. Photo shot by me in Tel Aviv in search of random...

The Etiquette of An Ask

It’s really ok to ask for a favor, a few minutes of one’s time, or maybe just some friendly advice. What’s not OK is to assume that you deserve an immediate response or you have the right to message me on Facebook or Twitter with your “ask.” Photo of Ostridge by me. Last week I received an email from a university student in London who wanted to interview me for a research paper she was working on.  Her email was short, concise and to the point as to what she was looking for and how she found me.   She got bonus points for doing her homework, and we wound up having a great conversation / interview on Skype the next day. Yesterday, I received a message on Facebook from a startup entrepreneur that I had met in Israel who was getting ready to make his pitch for TechStars and asked me to follow their startup on AngleList.  I was thrilled to see their progress and gladly complied. This morning I received a message on Facebook from a 15 year old startup entrepreneur who wanted to “show me” his startup.  There was no agenda, and somehow in the context of a message on Facebook (or it could have been Twitter)  I see a message as being implied as asking for an immediate call to action. Maybe I am old fashioned, but I see Twitter and Facebook direct messaging / messaging as being reserved for friends and family.  If I know you, have a relationship with you, or we are just friends having nothing to do with business, it’s a...