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Can You Tell Your Own Company’s News Story?

If you want to get an idea of how useable your news release might be to the media, try this simple excercise: give your release to a senior level marketing executive and tell them to play the role of a journalist.


The Detroit Free Press Building by Alan Weinkrantz – Detroit is an awesome city with tons of soul.

Ask that person in what industry publication they would like to see it written up and have them write a news story in 15 minutes or less.

If your own internal marketing staff can’t do this, then you need to do a re-write.



  1. Checked out a few of your blog posts. Love the graphical content choices that you make!

  2. Thanks for sharingNice onevery informative


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