Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Can You Tell Your Own Company’s News Story?

If you want to get an idea of how useable your news release might be to the media, try this simple excercise: give your release to a senior level marketing executive and tell them to play the role of a journalist.

Dsc_0007

The Detroit Free Press Building by Alan Weinkrantz – Detroit is an awesome city with tons of soul.

Ask that person in what industry publication they would like to see it written up and have them write a news story in 15 minutes or less.

If your own internal marketing staff can’t do this, then you need to do a re-write.

 

2 Comments

  1. Checked out a few of your blog posts. Love the graphical content choices that you make!

    Reply
  2. Thanks for sharingNice onevery informative

    Reply

Submit a Comment

Your email address will not be published. Required fields are marked *

Want To Join My Newsletter?