One sure way to get a speaking gig at an industry tradeshow or conference is to see if the show promoter is issuing a call for papers – that is a way to submit your ideas on why you should speak. Here is an example of a Call for Papers for the Digital Home Conference and Showcase to be held in May of 2006.
Here are a few hints:
1. Make the deadline – this is pretty obvious. Either you do or your don’t. Don’t ask for an extension.
2. Be forward thinking – don’t talk about what you are working on now. Talk about where your company is going and where your vision is as an industry leader.
3. Submit a candidate with expertise – make sure the person you propose to speak really knows what he or she is talking about.
4. Don’t make this a marketing and sales pitch – this is not about why you are so smart and why your product is so cool. Think bigger. Think about industry issues. Think about how you are helping to lead the industry. How you solve customer issues. Help your partners make more money. Get to market faster. Add more value.
These suggestions speak to the obvious, but they are the basics in helping you succeed in getting the speaking gigs you are after.