Today I am on a panel to discuss the current state of the press release at an event sponsored by BusinessWire.
My take on the subject is:
1. The the press release is alive and well and in full swing
2. You are well advised to use wire services in order to get your news on the Internet and major search engines
3. Start thinking about using more elements of social media your outreach. Here is a good example of social media press release template. I am not saying you have to go to this extent, but on major announcements providing facilities for social media certainly merit exploration.
You may download the presentation here: