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Branding PowerMaster

We’re under way with our client, PowerMaster and their ReCyclone™ gyroscopic grinder technology, which reduces waste in landfills, turns waste into energy, and recycles waste products. 

In this case, we’re not only handling PR, but also the development of their graphic identity and tag line, "Like No Other." 

The first step in this process is the new logo shown here and soon, a whole new look  including the web site, and collateral material.

This is very compelling technology that is eco-friendly and can be programmed to process everything from large pieces of concrete to regular household garbage.  The ReCyclone cuts the amount of waste going into landfills by half, eliminates the need for fill dirt, and can extend the lifespan of landfills by up to seven-fold.

Handling the PowerMaster account represents an opportunity to work with a client that  doing something about that — and cleaning up the planet.

Stay tuned more more news as the PowerMaster account grows. 


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