This book review will more than likely get some hate-mail or perhaps some comments about what I have to say about “The New Launch Plan,” by Joan Schneider and Julie Hall.
My suggestion is to use common sense, have a clear message, and without knowing your budget, manage expectations.
This in itself states the obvious, but you don’t need to write and buy a book to figure this out.
Buy Cluetrain Manifesto instead. Written ten years ago and still very applicable, there’s more snippets and wisdom there.
In all fairness to the authors, here’s their pitch….