Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Book Review: “Consumed – Rethinking Business in the Era of Mindful Spending” by Andrew Benett & Ann O’Reilly

Even though the global economy continues to recover (slowly…. ) from a near melt-down, I’ve noticed some of my personal buying and spending habits change.  

And I am seeing and listening to more and more of my friends and professional peers re-thinking how and what they buy and what is important in how and where they buy from.  

To better understand this global transformation, Andrew Benett and Ann O’Reilly launched a ground breaking study on the “New Consumer,” and what it means to marketers.  Their study showed that:

–  A significant majority in the seven markets they studied were deeply worried about our consumption-based society.

–  Two-thirds believe they would be better off if they lived more simply, and a quarters said they would be happier if they owned less.

– Half of the Americans surveyed derive a sense of satisfaction from reducing purchases during the downturn, and three-quarters feel good about cutting back on the amount of waste they consume.

– A majority of Americans have no intention of going back to their old shopping patterns, even when the economy returns.

 “Consumed – Rethinking Business in the Era of Mindful Spending,”  is a great book that is not only good for grown-ups, but for teens and young adults.  

I’ve noticed my own personal spending habits change over the last two years, and frankly, I think there are hidden blessings in this whole economic maelstrom that we’ve been though.  

How about you?  Have you changed the way you buy and shop?  And if so, how?

Submit a Comment

Your email address will not be published. Required fields are marked *

Want To Join My Newsletter?