Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Being A Long Time “Expert Source” Yields Coverage in “The Wall Street Journal”

Two years ago, (in PR-speak that’s eons) I started to pitch client, Alsbridge, to various reporters at The Wall Street Journal

I was shopping various story ideas, when finally one angle – the possible coverage of EDS struck a chord with one of the reporters. 

Over last year’s 4th of July weekend, I was in Moscow on a family holiday when an opportunity came our way which resulted in coverage for Alsbridge President, Ben Trowbridge. 

In the wake of the recent announcement of HP buying EDS, Ben was again quoted by the same reporter in reference to EDS’ Chief Operating Officer Ronald A. Rittenmeyer.

All this to say is that building relationships with journalists and being a good source for industry insights and expertise can lead to on-going coverage for your company.

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