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Before You Pitch

Before you pitch….

1.  A contributed article, make sure they accept contibuted articles.  As a rule, dont send the article.  Send a pitch via email and propose to send an abstract.

2.  Read several articles that the journalist you are pitching has written.  This will get you familiar with his / her style and opens the opportunity for you to comment on that person’s previous writings.

3.  Have an industry analyst in place who is willing to be a good source for the media to call on to verify your claims.

4.  Be patient.   If you don’t get a response.  Send the pitch again about one week later asking them for one.

5.  Help an analyst discover and become an expert on a new market space.

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