Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Bad and Stupid Pitch: eSwarm offers me money to blog / tweet about it. I don’t think so….

Here’s a real email I just received from the Director of Media Relations at a company called eSwarm.

No, I did not doctor this up.  

She did the right thing by paying attention to the fact that I write about PR and Social Media.  

But when I saw her offer to actually pay me to write about it, I was pretty amazed.  I thought of continuing the conversation to ask how much they would actually pay me, but I decided not to go there.  

If you are going to pitch me on something really cool, I am happy to take a look.  But if you offer me a mordita to cover you is just plain old dumb.

See below….

Begin forwarded message:

From: “Jennifer Dwyer” <jdwyer@eswarm.com>
Date: August 27, 2009 3:56:47 AM CDT
Subject: Blog Post


Hi Alan,
After seeing that you heavily write on topics related to tech in PR and social media, you should check out our new site www.eswarm.com.  If you like it, we’ll pay you to talk about it (blog or tweet) and use it.

Hope you enjoy our new site!

Kind Regards,
Jennifer Dwyer
Director of Media Relations
Conversations that Matter! – To You
eSwarm Inc
2955 Valmont Road, Suite 310
Boulder, CO  80301
Phone: 303.449.0475

6 Comments

  1. Alan:Personally, I think that ‘pay per post’ is a terrible idea and it compromises the integrity of blogging. Unfortunately, a lot of bloggers do it, to the point that PR people are not embarrassed to send this kind of request. Bloggers who accept PPP tend to justify it with the “disclosure” disclaimer. Anyway, disclosure or not, I still think it is wrong, so I side with you on this one. In defense of the person who sent you the email, though, PPP is becoming so normal that she probably didn’t think she was doing anything wrong.

    Reply
  2. Alan:Personally, I think that ‘pay per post’ is a terrible idea and it compromises the integrity of blogging. Unfortunately, a lot of bloggers do it, to the point that PR people are not embarrassed to send this kind of request. Bloggers who accept PPP tend to justify it with the “disclosure” disclaimer. Anyway, disclosure or not, I still think it is wrong, so I side with you on this one. In defense of the person who sent you the email, though, PPP is becoming so normal that she probably didn’t think she was doing anything wrong.

    Reply
  3. Mario… I cannot imagine reaching out to any blogger and offering them to “pay” to do this.  Yes it goes on.  As do bank robberies, stealing cars, and drunk driving…..

    Reply
  4. Mario… I cannot imagine reaching out to any blogger and offering them to “pay” to do this.  Yes it goes on.  As do bank robberies, stealing cars, and drunk driving…..

    Reply
  5. I just visited eswarm out of curiosity, and there is a big tag cloud under the question: “what are people talking about now”. That cloud shows “Pitching” as one of the biggest trending topics. I had to laugh… Perhaps they should check out some of those conversations and learn something about pitching.Rgds,Mario.

    Reply
  6. I just visited eswarm out of curiosity, and there is a big tag cloud under the question: “what are people talking about now”. That cloud shows “Pitching” as one of the biggest trending topics. I had to laugh… Perhaps they should check out some of those conversations and learn something about pitching.Rgds,Mario.

    Reply

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