I just returned from yet another amazing and energy filled trip to Israel. Mirroring the technology investment climate in the U.S., venture capital is coming back and the companies I spoke with are far more mature and understand the value and importance of messaging and strategic communications.
I specifically chose the photo on the left to illustrate what Israel is really like. The Israel that I see is a wonderful country with an incredible amount of intellectual brainpower, mulitple languages, mulitple cultures, relgious ideologies and wonderful scenery. Put all this together and you have set the stage for one giant mediafest that often times points an unfair and inaccurate image of what daily life is really like.