At VON, we’re meeting with journalists and analysts for AudioCodes. While we like to talk about what’s new at the show, we really take the long-term view in that we look pitching trends stories. This is a good strategy to take in order to establish your position as a thought leader.
The show is busy and the one thing I notice compared to other VON shows is that the smaller exhibitors have nicer and better designed booths. This says a lot about the fact that what were techies promoting their technology, you now have marketing people calling the shots. This shows the growth– and maturity of this space.