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As Far As The Katyuhsa Missles Will Fly, Israel’s Trendlines Stays Focused On “Business As Usual”

Because of our firm’s work with Israel’s technology industry, I am continuing to periodcially write posts as it relates to the current political situation in the Middle East.

The following is an email that I received from Trendlines,  a leading international marketing and business development firm based in the northern part of Israel where many of the Hezbolah rockets from Lebanon are landing.

This post also tells another story that mainstream media like FOX, CNN, ABC, CBS, NBC, etc. isn’t telling, which best illustrated below.  In spite of the situtation, life and business in Israel carries on.

We at Trendlines have some basic rules about how we conduct business.

Rule #1: Don’t share non-work-related problems with our clients and associates.

Rule #2: Don’t allow those problems to get in the way of providing the service that our clients have come to expect.

I am about to break the first rule.

As many of you know, our main office is at Shorashim, a small community located about 5 kilometers south of Karmiel as the Katyusha flies. We’re in the heart of the region that is being pounded by Hezbollah. Fortunately, we have been spared any direct hits, but we hear the booms and feel the thuds all around us. At night especially, we can clearly hear our own artillery and air force hard at work in Lebanon.

We find ourselves in a strange, almost surrealistic, situation. Yet, within this crazy reality, the Trendlines office is an island of (relative) tranquility. We are open for business. Despite the occasional interruption, we are working, making every effort to meet our deadlines.

If you have hesitated to call us because you thought we closed our doors for the duration, please know that we’re here and would be happy to discuss your marketing and business development needs.

I am sure that you join us in expressing faith in our air force and army to bring this campaign to as swift an end as possible, with results that will bring long-term security along the northern front and beyond.

Tina Ornstein for the entire Trendlines team

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