Israel: 054-321-6176 / USA - 210-820-3070 alan@weinkrantz.com

Before You Pitch Meetings for Tradeshows, Do Your Homework

Because of my other life as being a blogger covering IPTV and disruptive broadcasting from the vantage point of a consumer, I am on the press list for the upcoming Fall VON show which I will be attending.

The emails are coming in.  The phone calls are finding their way to my extension.   The requests for me to get on their calendar to meet with their executives are just starting.

While I am certainly interested in meeting with vendors, I have no real interest in a channel program, an enterprise class PBX, or voice clarity of public telephone networks.

In other words, before you pitch me, read my blog and see where the fit may be – or not.

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This is a rule in our business when we are pitching our clients to the media.  We actually study what the journalists and bloggers write about.  We really get a feel for what is on the radar of analysts.

We don’t blindly pitch.  We don’t send out mass emails hoping to score a few meetings that will fill the calendar but have no use to our clients.

So before you pitch-  do your homework.

Photo by Alan Weinkrantz shot somewhere in Mississippi before the Katrina floods

2 Comments

  1. If you have any really bad ones, not just poorly targeted, feel free to send them along. We’ll give them a good home.

    Reply
  2. If you have any really bad ones, not just poorly targeted, feel free to send them along. We’ll give them a good home.

    Reply

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