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Acqui-Hires To Be: Do You Have a Personal Branding Strategy In Place?

Companies like Facebook sometimes don’t acquire companies per se.  

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Be a good egg.  Make sure you and your co-founders develop your personal brands.

Photo shot at Carmel Market in Tel Aviv by me.

They acquire a team who’s product, platform or service may or may not fit into what they are doing, but they know the collective smarts of the team could be a huge asset to them.  

It’s called an acqui-hire.

As your startup gets traction, consider another form of traction:  not just the collective intelligence of your company, but the people, their personalities, and their personal brands.

Make sure you are branding yourself in a way that makes you even more valuable to the right company who’s not just looking for smarts, but humans who can express their humanity. 

2 Comments

  1. Not just smarts and the ability to be expressive, but masters of execution too.

    Reply
  2. Not just smarts and the ability to be expressive, but masters of execution too.

    Reply

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