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#AboveTheCode – My Presentation on Startup PR and Strategic Communications at #WayraAR – Buenos Aires

Today in Buenos Aires, I was hosted by the team at Wayra Argentina where I met with startups and presented the latest iteration of my approach to startup PR and strategic communications, Above The Code.

One slide I added, was at the end of the presentation, I thought it was important to now develop a code of ethics based on the principle of being involved in a startup. Beyond the aspect of starting up a new business, I believe you should also be committed to:
1.  Have Fun
2.  Create Intellectual and Capital Wealth
3.  Do good things that make the world around you slightly better
4.  Help others
How about you?  In the mix of your startup, what’s important to you and what are you learning in your life’s value system?


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