Here it is right about the time we wind down for Thankgiving, but not here at the Ranch. We’re getting ramped up for the CES (Consumer Electronics Show) which starts in Las Vegas on January 9.
Today, we submitted new product announcement information and a very cool trends story on the emergence of a new product category we have helped create for the CES for our client, Waves.
When doing trade shows, be sure to find out if there is a show daily- and more importantly what the deadline dates are for story and product information submissions. Getting covered in a show daily is a very good sales tool because you get exposure to everyone who is attending the event you are exhibiting at. The CES Show brings in about 200,000 people from all of the world. Needless to say, this is very good exposure that can lead to having the right person come into your booth to do business as the result of the coverage you have generated.