Dave wrote “Social Media Marketing: An Hour a Day,” a practical, hands-on guide to implementing and measuring social media as part of an integrated marketing program.
He co-founded Digital Voodoo: Digital Voodoo provides strategic marketing services and specialized software applications supporting social business strategy. In 2005, I co-founded HearThis.com, a podcasting service firm focused on social media and marketing, and now working with 20:20 Media and 2020Social in New Delhi, India along with Social Web Strategies and FG Squared in Austin, TX.
Dave has some very practical applications and insights on using social technologies. You can check his “My Road to Social Business Strategy.” and follow his bi-weekly column at ClickZ where he writes about social media, business, and marketing.